illy issimo and School of Visual Arts in New York:
the discovery of new urban lifestyles
At the start the 2011 edition of the competition Authenticity. The project conclude in July
with a photo exhibition in New York.
Igor Aronov (Winner of Authenticity, 2010, from "Reflections of the City"
LONDON, March 7, 2011 - illy issimo - drink line of coffee to be consumed cold, the fruit of collaboration between illycaffè and The Coca-Cola Company - presents the second edition of "Authenticity" , the photography project designed in collaboration with the School of Visual Arts (SVA) in New York, addressed young artists to international students or former students come out of SVA.
The theme of the second edition - Discovering new urban lifestyles - is an invitation to discover, through the language of instant photography, new lifestyles in the urban context, new social dynamics and interaction with the city.
The jury - made up of representatives Ilko Coffee International (Joint Venture between illycaffè and The Coca-Cola Company, which produces illy issimo), illy, SVA and Elisabeth Biondi, visuals editor of The New Yorker magazine - then select among the candidates collected the names of three finalists che riceveranno ulteriori indicazioni per la realizzazione di nuovi scatti dedicati al medesimo tema, da presentare entro giugno; i loro lavori saranno esposti in una mostra conclusiva in programma il prossimo luglio a New York . Con la mostra newyorkese sarà annunciato il vincitore finale del progetto che riceverà un riconoscimento in denaro di $10.000.
Il progetto AuthentiCity, nato nel 2010 proprio con l'obiettivo di indagare la città, contesto di riferimento ideale di illy issimo, ha visto come vincitore della prima edizione – dedicata al tema Revealing purity and authenticity in urban life – Igor Aronov , americano di origine ucraina, con il suo lavoro "Reflection of the City".
Le immagini e le informazioni relative ad entrambe le edizioni del progetto AuthentiCity sono disponibili nella pagina Facebook globale di illy issimo ( facebook.com/illyissimo ), nell'album Flickr dedicato ( flickr.com/illyissimoglobal ) e sul sito www.illyissimo.com .
Ilko Coffee International è la società nata dalla joint venture globale siglata da illycaffè e The Coca-Cola Company per realizzare e diffondere prodotti di alta qualità nella formula ready-to-drink (ready to drink) coffee based in different countries.
School of Visual Arts (SVA) in New York , school leaders and innovative teaching of the arts. Since 1947, the year of its formation, the faculty consists of professionals working in the arts and related sectors. SVA provides an environment that stimulates creativity, imagination and experimentation, putting the students in the state to develop a strong sense of identity and a clear identification of his artistic career. For more information, visit www.sva.edu .
For more information:
Cohn & Wolfe
Marco Milioli - T. 02 20239 384; marco.milioli @ cohnwolfe.com
Alberto Bottalico - T. 02 20239 366; alberto.bottalico @ cohnwolfe.com
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